Since 1995, we have focused on helping clients trying to do something new.

Our team has been involved with marketing and, in many cases, launching over 150 new products.

We believe that a brand story is about behavior.

Of course, clear, distinctive brand elements (colors, symbols, typography, sound, texture, packaging) are important.

The real test of a brand relationship is the consistency of behavior: consistently delivering product quality, consistent incremental improvements, and consistent communication with audiences. The absolute best time to reinforce a relationship is the inevitable time when “things go wrong”.

Some of the clients we have served are listed below. Many of these client projects were product introductions, new customer services, and totally new operating businesses. In each case, our team created a message strategy, created a PR approach, and handled much of the introduction.

In most cases, our team has been hired to help…do something new!

Engagements include:

• Adisseo USA Inc. (Speaker training)

• Microsoft (Optical Mouse technologies, video games/devices)

• Sprint (Early Wi-Fi phone, other)

• National Pork Board (Farmer speakers bureau)

• Livestock Veterinarians (DVM speakers bureau)

• H&R Block (Neighborhood Tax Store Launch)

• Gulfstream Aerospace (Gulfstream V Introduction)

• SparkLabKC (Tech Startup Accelerator)