To YouTube or Not To YouTube

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The other day I attended a presentation by a rep from YouTube. A few things he said really caught my attention.

  1. Every minute of every day, six hours of video content is uploaded to YouTube. That boggles my mind.
  2. When the JetBlue CEO posted a video statement regarding the stuck-on-the-runway fiasco, it was viewed over 300,000 times. The speaker stated that if JetBlue had NOT posted a video, those 300,000 views would probably have been views of something else related to the runway event – most likely very unhappy customers who were stuck on the runway. His point was that your customers and prospects are going to do Internet searches about your company no matter what. You make the choice if they are going to hear/see your point of view.
  3. Try to stump YouTube. Think of any topic and then search for it on YouTube. You’ll be amazed at what you find.

I thought, “Well this is all very interesting but YouTube doesn’t apply to my client’s audience of wound care nurses and physicians.” So to prove I was right, I typed in “wound care” into YouTube. Lo and behold – videos of wound care nurses talking about why and how they got their specialized certifications, videos of nursing school presentation on wound care techniques, a physician from a well-known wound care center talking about diabetic-related wounds.

Whether you want to believe it or not, YouTube is applicable to your business and your audience – no matter who you are. Go online and check it out. Upload a video you shot of your kids, your dog or your latest home improvement project. Get smart about what the heck this thing is and how it relates to your target audience – because it does.

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