Status Stories

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Really enjoyed Trendwatching’s Monthly Trend Briefing for April. Interesting idea regarding "status stories" — individuals telling stories about their experiences instead of brands telling their stories to the masses. Some wonderful examples throughout the briefing. A few of my favorites…

  • Domino’s Pizza BFD Builder "lets consumers create the pizza of their dreams" and then "name and register the pizzas they design…where they can be viewed and ordered by other consumers."
  • Yosimiya "selling bags of rice printed with a newborn’s photo, name and date of birth…the bags contain the baby’s exact weight in rice…holding the bag will therefore feel like holding the baby."
  • Netgranny "collective of 15 grannies recruited…to knit socks on demand and sell them online…Customers can choose their favorite granny by picture."

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