Do You Know How To?

Ever wonder how to…
– Become a ninja?
– Run for office?
– Swing dance?
– Write Chinese characters?

According to a New York Times article , investors are betting tens of millions of dollars on Internet start-up companies like ExpertVillage and WonderHowTo that you want to know how to do those things. These companies are putting how-to content online.

And, it’s not just silly stuff. You can view videos about how to repair a pool cleaner by a pool store manager, how to use a miter saw from a custom home builder, how to light your home exterior from a lighting designer at a residential spaces company, or how to improve employee performance from a professional training expert.

What is your expertise? Why not make your own how-to video that positions you as the expert in your field? Put it online, send links of it to your customers and prospects, or send it to media outlets to showcase your availability as an expert spokesperson.

You too can how to.

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