Live Where You Want

ING Bank is creating its own mortgage customers with its new service called "Live Where You Want." The program is based on the assumption that many homeowners are currently not interested in selling but would do so for the right offer. It works like this — you tell ING and their real estate firm partner what house you want to buy. They work with you to create a reasonable offer and get your financing lined up. Then, they go to the homeowner and make the offer. As a homeowner, you get a price based on the real estate firm’s due diligence and a buyer with a pre-approved loan.

What a great way to create a market! Don’t wait for the customer to need a loan — create a need for a loan.

Are there ways you can proactively create a buying situation without waiting for it to come to you?

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