Category Archives: Applied Positioning (c)

Permission to Believe


My favorite Dallas restaurant is Bolsa, a highly-acclaimed, Oak Cliff-based restaurant that has the right touch.

Bolsa’s web site promises, “Fresh, local ingredients. A daily changing menu. The best cocktails in the city.

The focus on fresh and local is evident throughout the menu and even in the bar menu (vodka tonic with cucumber).

The best part about the restaurant is that fresh/local is not hype. They pay off this claim in every detail.

How committed are the owners to fresh/local?


The owners literally built the restaurant on this promise and take great pride in the fact that their kitchens have no freezers or deep fryers.

The only way that works is with fresh, local ingredients and a menu that changes daily.

What’s In A Name?

The Kansas City Chapter of Les Dames d’Escoffier International, the first organization for women in food and wine, has announced an upcoming event — a tasting event featuring champagnes and chocolates.

So, what did Les Dames name this event?

It’s not some plain vanilla name for sure.

It’s titled, "The Sins of Summer".

What a great name! What great positioning!