The Nebraska Tourism Commission recently unveiled a surprising new slogan: “Honestly, It’s Not for Everyone.” Unsurprisingly, it has garnered considerable national press for making this bold move. Conventional tourism campaigns rely on extolling the positives of a given location; European slogans include Germany’s “Simply Inspiring” and Norway’s “Powered by Nature,” while in the United States we have Utah’s “Life Elevated” and West Virginia’s “Wild and Wonderful.”
Nebraska’s new slogan takes a different approach, acknowledging that the state doesn’t get attention as a leisure destination or even a significant natural beauty. By turning conventional wisdom on its head, the Nebraska Tourism Commission is attracting attention of a different kind and ultimately achieving its goal. Continue Reading
This past weekend, a modern remake of the classic film A Star is Born opened in theaters across the country, earning deserved critical acclaim, powerful box office numbers, and praise for its stars Bradley Cooper and Lady Gaga. Some audiences may remember the Judy Garland (1954) or Barbara Streisand (1976) versions, or even the first A Star is Born featuring Janet Gaynor (1937). What many may not know is that Gaynor’s movie was an adaptation of the 1932 film What Price Hollywood?, making this the fifth time audiences have enjoyed this particular story.
In this era of reboots and remakes, what makes a storyline so compelling that a movie can be remade generation after generation? What in the American psyche keeps bringing us back to this theme? Continue Reading
Google has long been acknowledged as the king among online search engines (does anyone still Ask Jeeves?). As www.google.com became the default “home” page on many of our browsers, it replaced search platforms like JSTOR and LexisNexis, which are now relegated to libraries and educational institutions. It also changed the way we ask questions, consume information, and navigate our own internal mental landscapes.
The power that this gives Google (and Alphabet, its parent company) is immense. There is ongoing debate over whether such a monopoly on access to information is healthy, sustainable, or conducive to democracy. As scholars and pundits debate, the rest of us continue turning to Google for answers to queries ranging from “how to fix a water heater” to “what is the meaning of life?”. Now, a new initiative from the company’s experts in artificial intelligence (AI) is once again shifting the framework of access to information online. Continue Reading
There’s a quote by Jules Feiffer, the acclaimed American cartoonist and author, asserting that “Design is important because chaos is so hard.” To my mind, this may be the quote of the century. Design is an integral part of our lives. It shapes the way we move through public and private spaces, how we interact with each other, and (more and more importantly) how we interact with technology. Yet design is often taken for granted by the user.
Those of us who are not designers ourselves sometimes think of design as ornamentation – a purely visual pursuit that may or may not impact our lived experience. However, design is more often an invisible force that guides and impacts us without calling attention to its presence. From clothing design to urban design to user experience, unseen designers bring order to the chaos of living in almost every aspect of our lives. Continue Reading
Competitive video gaming has existed for decades, as both amateur competitions between friends in suburban basements and professional level tournaments with large audiences and cash prizes. Now, gaming seems poised to take a major leap forward, gaining the legitimacy given to other organized competitions through the establishment of governing bodies and an expanding infrastructure catering to players and spectators alike. A recent local radio segment brought my attention to the rapid growth in collegiate eSports programs, revealing the breadth of interest and investment in the gaming economy. Continue Reading
I recently stumbled across a quote that captured my imagination by speaking to today’s entrepreneurial mindset and unleashing the future possibilities of innovation and hard work. Tapscott Group CEO Don Tapscott, during an interview with a tech writer for McKinsey & Company, said, “I’m not a futurist. I think the future’s not something to be predicted – it’s something to be achieved.”
Tapscott’s words should resonate with any successful innovator. We learn through experience that while ideas are important, the execution of the idea builds the true foundation for success. Too many good ideas have been compromised by faulty execution or overshadowed by others who got there first. Tapscott reminds us that prediction is not as powerful as action – that the future is built by those who take the first leap forward.
We’ve been engaged in an ongoing exploration of the state of consumer trust (which has recently reached record lows) and how brands can reverse the trend. Today’s consumers, empowered by technology to choose from a wide range of products and to interact with brands on an unprecedented level, prize authenticity, engagement, and social responsibility. It’s a tall order for brands that previously focused solely on selling a solution to a problem.
Marketing in 2017 is about more than solutions – it requires establishing a brand identity that resonates with many various subsets of our increasingly fractured culture. And as the demographics of consumer groups continue to change, brands must emphasize diversity but transcend tokenism. Does it all make your head spin? It all comes down to trust – whether or not consumers believe that your brand has their best interests at heart. Continue Reading