Category Archives: design

Design Mindset: Achieving “Good” Design is Essential, But How?

We recently explored the business value of the design mindset – an approach that prioritizes holistic design that encompasses not only product design but process design and more. Companies that treat design as an ongoing creative process spanning the entire organization see tremendous benefits. In fact, a recent study by the Design Management Institute and Motiv Strategies found that an initial $10,000 investment in design ultimately created nearly $40,000 in value over the following decade.

How exactly does design deliver this value? For consumers, it’s obvious – good design enables a seamless user experience, which makes products both effective and easy to use. For businesses, there are larger questions. What exactly is “good” design, and how can it be quantified and consistently achieved?
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Design Mindset: It’s Bigger than You Think (and so is its Value)

There’s a quote by Jules Feiffer, the acclaimed American cartoonist and author, asserting that “Design is important because chaos is so hard.” To my mind, this may be the quote of the century. Design is an integral part of our lives. It shapes the way we move through public and private spaces, how we interact with each other, and (more and more importantly) how we interact with technology. Yet design is often taken for granted by the user.

Those of us who are not designers ourselves sometimes think of design as ornamentation – a purely visual pursuit that may or may not impact our lived experience. However, design is more often an invisible force that guides and impacts us without calling attention to its presence. From clothing design to urban design to user experience, unseen designers bring order to the chaos of living in almost every aspect of our lives.
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