As we recently discussed, J. Rieger & Co. provided a remarkable example of flexibility and civic-mindedness when they diverted some of their manufacturing capacity to produce hand sanitizer at a time when supplies were low. Not only did their quick thinking provide a necessary product to consumers when they most needed it, it has helped them keep bills paid and employees working. Continue Reading
In this time of uncertainty and distress, one Kansas City company is providing a remarkable example of how to produce what their customers need when they need it.
As the looming threat of the coronavirus (COVID-19) began to sink in, store shelves were emptied of hand sanitizers and disinfectants by panicked consumers stocking up for the duration of the crisis. The initial rush on disinfecting products left many people, including some of the most vulnerable to illness, unable to find what they needed to keep themselves safe and healthy. Consumers didn’t know where to turn. Continue Reading
We’ve been discussing consumer trust and how brands can create and maintain it through consistently prioritizing the consumer experience. Trust is the foundation for long-lasting relationships with a brand’s core audience – but where does this journey begin? In a digital era marked by an abundance of available options, brands stand out by developing a compelling narrative that inspires consumers to choose them over the competition.
A strategic narrative sets a brand apart by connecting with consumers in a unique and indelible way. Stories, after all, have been part of the human experience since long before the development of written language – a way to understand the world, our place in it, our ties to the past, and our hopes for the future. Continue Reading
One of my favorite local restaurants is Story in Prairie Village, Kansas. My wife and I have enjoyed many meals there and admire their consistent quality and first-rate service. In 2013, the head chef and owner of Story, Carl Thorne-Thompsen, was named a James Beard Award semifinalist nominee for Best Chef in the Midwest. This is a very prestigious nomination from the James Beard Foundation, which highlights the best of the best in American food culture by recognizing talented chefs, world-class restaurants, and the media platforms that make a difference through their food coverage.
A few years later, Alice and I found ourselves traveling in Minneapolis and searching for a place to have dinner. The thought occurred that we should look at local listings to see which restaurants had been recognized by the James Beard Foundation. Through this process, we discovered Corner Table. It was a delicious meal and a memorable dining experience. It is currently closed for a “refresh” according to the owners. Continue Reading
Pioneered by startups and tech companies seeking innovation by reshaping systemic processes and industry landscapes, the goal of creating disruptive change has trickled down through nearly every aspect of today’s business environment. In fact, the term is so ever-present that its value risks becoming diluted.
However, recent remarks from the Association of National Advertisers Masters of Marketing conference might prompt us to see disruption in a new light. Speaking to a crowd of attendees, Procter & Gamble chief brand officer Mark Pritchard praised what he calls “constructive disruption” in marketing practices. What does that look like in practice? Pritchard’s answer provides a road map for the ways in which brands can best reach consumers in the future. Continue Reading
Some of the greatest discoveries in human history have happened by accident. Whether the result is penicillin or Play-Doh, the microwave or the Slinky, many curious minds have stumbled across products that have impacted (and sometimes even saved) our lives.
One of the challenges of innovation and leadership, as we recently discussed on our blog, is recognizing “what’s next” when we see it. Too often, our pursuit of a specific result keeps us from recognizing something brilliant that happens along the path. Let’s take a look at a recent accidental innovation that probably won’t change the world, but might change how we value the process of discovery. Continue Reading
Visual branding depends on consistency. Emerging businesses go to great lengths to develop a compelling, unique logo – from the design to the font and the colors – and to represent it uniformly across multiple platforms and types of use. After all, brand recognition is vital and can’t be achieved without visibility and consistency.
That’s why it was surprising to see that one of the most recognized brand logos in the apparel market was diversifying. However, Lacoste’s decision to mix it up and stray from its iconic green crocodile logo has actually created more visibility, and not just for the brand. Continue Reading