Category Archives: Web/Tech

Augmented Reality: The Future is Ready to Download

In our previous exploration of augmented reality technology, Inside the Innovative Mind: Virtual & Augmented Reality, we took a look at the origins of AR and how it might evolve in ways that connect people to their surroundings in new and innovative ways. Today, less than a year later, the explosion of AR apps is already offering a broad range of new experiences to users. From enhanced gameplay in real-world environments to consumer/product interactions and even clinical applications in medicine and pharmacology, AR is making incredible strides.

Let’s take a look at some of the products of this new technology that are reshaping how we interact with the world around us.
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Is Blockchain the Building Block of the Future?

I recently stumbled across a quote that captured my imagination by speaking to today’s entrepreneurial mindset and unleashing the future possibilities of innovation and hard work. Tapscott Group CEO Don Tapscott, during an interview with a tech writer for McKinsey & Company, said, “I’m not a futurist. I think the future’s not something to be predicted – it’s something to be achieved.”

Tapscott’s words should resonate with any successful innovator. We learn through experience that while ideas are important, the execution of the idea builds the true foundation for success. Too many good ideas have been compromised by faulty execution or overshadowed by others who got there first. Tapscott reminds us that prediction is not as powerful as action – that the future is built by those who take the first leap forward.

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Artificial Intelligence for the Rest of Us: Machine Learning

A few weeks ago I received an email that really excited me. I’ve worked on a lot of cutting edge technologies as a marketing and development strategist and advisor to many startup companies, but this particular message felt like a bold glimpse into the future. It was a compelling look at how small businesses can leverage new technology to compete and succeed at a higher level.

The message came from a company called Clarifai, which is developing machine learning APIs with the belief that “the same AI technology that gives big tech companies a competitive edge should be available to developers or businesses of any size or budget.” Their image and video recognition API leads the industry, with the ability to quickly and efficiently process and identify mass quantities of images. With the addition of Custom Training, which allows companies to “teach” AI to understand concepts relevant to their business, Clarifai is ushering in a future in which Artificial Intelligence can be deployed to assist businesses of all sizes.
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Inside the Innovative Mind: Online Social Networking

Of the many incredible innovations that have impacted our lives over the past few decades, one in particular stands out to me as an example of how technology can change the way we relate to each other on a fundamental level – social networking. Whether you take an optimistic or pessimistic view of this evolution, the change is undeniable. Technology and social networking have given us the ability to connect with friends or strangers (both near and far) for business or for recreation, all at the touch of a button.

The story of innovation behind social networking and the internet is a complex one, full of give and take. At times, social networking drove the development of the online experience, at other times it struggled to keep up with technological advances. This is a look at the innovators who changed our lives by connecting us (and our data) online.
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Inside the Innovative Mind: Glimpsing the Future

One of the questions that I find consistently fascinating and informative is “How do entrepreneurs find world-changing insights?” For those with active, searching minds, inspiration can be found in many places, but the insights that have shaped product development and consumer behavior over the last several decades often came from where we might least expect them. By studying innovative minds and their sometimes surprising influences, we can learn a lot about how to create vital, transformative products ourselves. Continue Reading

Casper: Innovative Mattress Marketing for Millennials

The online mattress brand Casper has emerged over the last two years as a force in social media marketing, disrupting the department store mattress racket and building its success on an unlikely target market. Casper’s novel approach bears examination; their path to market, product development, and audience outreach each contain valuable lessons for today’s entrepreneurs.
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Improving Online Access: On the Importance of the Smartphone

For almost all of us, the “online” experience has shifted. The days of dial-up and even high-speed modems have clearly passed, and now Google has come to our fingertips. Emails and queries are now conducted from trains or buses or sidewalks instead of behind bulky desktops. According to an articled published by Pew Media in April of 2015, 

“Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them—either because they lack broadband at home or because they have few options for online access other than their cell phone.”

So, while mentions of “online” or “browsing” might still evoke images of a person saddled behind a desk punching keys into computer, the reality is much more mobile. 

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