Tag Archives: advocacy

The 2016 Edelman Trust Barometer: Who Holds the Power of Influence Now?

If you're just joining us, our most recent series of posts have discussed the 2016 Edelman Trust Barometer and the global impact its results may have on businesses, governments and the media. In our most recent post, we addressed the ever-growing skepticism customers harbor toward American business leaders. However, while a solid percentage of the global population expresses some form of hesitancy and distrust, the situation is far from hopeless.

In fact, despite the current attitudes expressed by citizens around the globe, Edelman's results show large portions of our society remain optimistic about business and its leaders:

“The survey shows that despite the general population’s skepticism, business has the best chance of bridging the trust gap while still fulfilling its mandate to create value. The general population sees business as the institution best able to keep pace with rapid change, ranking it well above government and higher than nongovernmental organizations.”

As business owners or team leaders, if we're to reverse the negative trends that have created this trust disparity, we must begin by understanding the way “trust” has changed in recent years.

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