Tag Archives: Brand Ambassadors

Leading Out Loud: The TED Guide’s Public Speaking Skill Set

In a recent blog, I introduced the book TED Talks: The Official TED Guide to Public Speaking by Chris Anderson, the “Head of TED.” In this inspiring and practical guide, Chris makes a persuasive case about the importance of public speaking for anyone with a message to share. Brand leaders, innovators, artists – all have a story worth telling and can benefit from creating an active, engaged audience for their brand, their products, or their message.

In Chris’s case, the message is that presentation literacy (the ability to present effectively in public) is not an innate power that only a few of us are born with, it’s a teachable skill that anyone can learn. That means that, with a bit of practice, all of us have the ability to make our mark and share our story with the world. I want to take a closer look at the public speaking skill set Anderson identifies and how we can put it into practice for compelling, impactful storytelling.
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Talking Points: Empowering Employees to Represent Your Brand

Who is your spokesperson? Why does it matter? What makes a spokesperson great?

When it comes to putting a face on our brands, employees aren’t usually the first people we think of. However, while professional PR figures or social media influencers are masters of polish and presentation, the very lack of pretense is what makes an employee such a compelling representative. As “outsiders” of the traditional public relations field, employee’s “boots on the ground” experience and insight can make a powerful impact.

So, if you haven’t yet empowered employees to represent your brand to customers, investors, or the world at large, it’s time to give it some serious thought. If your first question is, “But how do I prepare them to spread our message?”, you aren’t alone. Luckily, the answer is simple and aligned with your existing employee engagement and development efforts.
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