I’ve written a lot recently about the importance of empowering employees to publicly represent your brand. The authenticity and unexpected insight that results from giving employees a platform to discuss their experiences is reason enough to share their voices. While we often turn to seasoned PR professionals to deliver our brand messages, the truth is that our audience wants to hear from us.
Consider the TED Talk, which has emerged as a leading platform for incredible insights and viral videos over the past several years. While these talks are given by subject matter experts who are generally polished in their presentation, every TED speaker has a firsthand experience to share. The humanity and relatability of these speakers is what makes their message so compelling.