Who is your spokesperson? Why does it matter? What makes a spokesperson great?
In my recent post, Who Is Your Brand’s Spokesperson?, I examined the various types of brand spokespeople. While we’ve all encountered “Charismatic Leader” types such as Steve Jobs, who serve as both c-suite executives and the public face of their brand, there’s an underrecognized and underutilized voice that we don’t often hear – that of the “Outsider.”