Creating an online survey is simple. Choose one of the hundreds of existing builder sites, check a variety of drop-down boxes, add some questions and click submit. However, as we've recently discussed in our blog series, creating an effective survey is much more difficult.
Once you've managed to craft a customer feedback tool that accurately measures satisfaction (and not an experience with your call center), it becomes vital to determine how best to implement the feedback. I've seen far too many businesses get complacent once they start gathering these metrics, only to do nothing with the data. Remember that your customer feedback can be the most powerful tool you have!
Although every company is different – whether you sell lawn mowers or Learjets – there are commonalities when it comes to implementing change based on customer feedback. Let's dive in.