So much has changed in the last six months. As public health concerns impact our behaviors, retailers of all kinds are learning to adapt to “the new normal” by moving their businesses online as much as possible. For some, this is an entirely new sales and marketing paradigm, while others have a head start and online retail experience. From creating and maintaining online marketplaces to finding ways to connect with consumers digitally, there’s a lot to learn.
One of our consistent interests at Eidson & Partners is the building and sustaining of consumer trust. Trust is one of the most valuable currencies in marketing as it enables fruitful relationships and turns loyal customers into brand evangelists. But what does trust mean in a world that is (for the time being, at least) mostly digital? Without in-person or in-store experiences, how do retailers who are newly reliant on online marketplaces establish and maintain trust?