Have you ever looked around the office and considered the untapped potential in the room? Too often, organizations categorize employees by putting them in boxes according to their assigned functions and forgetting to consider their complexities. When we talk about people, especially in terms of recruiting, we refer to “talent” without recognizing that many among us are multi-talented!
Here’s a famous example that few people are aware of:
Who is your spokesperson? Why does it matter? What makes a spokesperson great?
When it comes to putting a face on our brands, employees aren’t usually the first people we think of. However, while professional PR figures or social media influencers are masters of polish and presentation, the very lack of pretense is what makes an employee such a compelling representative. As “outsiders” of the traditional public relations field, employee’s “boots on the ground” experience and insight can make a powerful impact.
So, if you haven’t yet empowered employees to represent your brand to customers, investors, or the world at large, it’s time to give it some serious thought. If your first question is, “But how do I prepare them to spread our message?”, you aren’t alone. Luckily, the answer is simple and aligned with your existing employee engagement and development efforts.