I was recently reading an article in The Huffington Post when one of those bottom banner headlines caught my eye. While I usually ignore these grabs for clicks, the title drew me in: JetBlue's 'Flying It Forward' Gives Passengers Free Flights, Just For Being Nice.
As I read, I found the concept of JetBlue's free flights to be a very smart combination of conscious capitalism and social media marketing efforts.
JetBlue bought Tameka Lawson a “free” plane ticket to New York City so she could attend a nonprofit conference. However, the ticket came with one condition: once her flight had concluded, Lawson had to choose another person in need to receive a free plane ride. Her selected recipient would then have to do the same, creating a generous daisy chain of free plane tickets. The success of the campaign made its way onto Twitter and Facebook, and has since gone viral.