Who is your spokesperson? Why does it matter? What makes a spokesperson great?
Over the last decade, Eidson & Partners has trained more than 1,200 speakers across multiple industries to represent their brands. Throughout this process, we’ve noticed that there are some clear patterns to what works and why. In this series, I’ll be examining different approaches to developing great spokespeople and delivering impactful messaging.
The PR field has rapidly evolved as the social media era has taken hold. New platforms for public engagement have redefined both who is thought of as a spokesperson or influencer and how they spread their brand’s message to their audience. When everyone within a company or brand has a public profile, there are countless opportunities to tell a brand’s story to the public. Who can make the greatest impact?