While the COVID-19 pandemic has been especially hard on entrepreneurs, startups, and small businesses, it has also provided an opportunity to re-evaluate how we connect with our customers through our product offerings. For some brave souls, experimenting with new tactics has led to great success. This is one of those stories: Continue Reading
In this time of uncertainty and distress, one Kansas City company is providing a remarkable example of how to produce what their customers need when they need it.
As the looming threat of the coronavirus (COVID-19) began to sink in, store shelves were emptied of hand sanitizers and disinfectants by panicked consumers stocking up for the duration of the crisis. The initial rush on disinfecting products left many people, including some of the most vulnerable to illness, unable to find what they needed to keep themselves safe and healthy. Consumers didn’t know where to turn. Continue Reading
There’s something special happening in Kansas City’s Berkley Riverfront Park. Bar K Dog Bar, which opened last August, is revitalizing the area by serving a unique intersection of consumer interests. The primary attraction is a “state of the art” dog park overseen by dog-care professionals, which draws dog owners from across the metropolitan area. But what separates Bar K from other dog parks is the inclusion of a restaurant, bar, and coffee shop where customers can relax and connect while their pups play nearby. Continue Reading
On any given weekend in the spring and summer, the aisles at Family Tree Nursery in Shawnee, Kansas are packed with customers seeking beautiful plants, pots, and other home and garden products. This family-owned nursery, with three locations in the Kansas City area, has been providing top-tier customer service and vibrant, healthy plants since 1964.
As with any nursery, the spring, summer, and fall are busy and full of life. But what about the winter? How does a seasonal business attract customers during the “off” season? Continue Reading
There’s an interesting trend occurring in Kansas City: the emergence of several multifaceted, dual-use spaces that attract vibrant, diverse communities based on shared interests and experiences. By overlaying multiple points of consumer service, these brands expand their reach beyond their core audience and create “hybrid” spaces. At a time when retail establishments are struggling to stay open, these innovative spaces are revitalizing their connections with consumers. Continue Reading