Even to the most experienced entrepreneurs and largest firms, market research can be a daunting process. There are weeks and weeks of work, mountains of data, and lots of interpretive work to be done. All of this can drive many companies to skip a step here or there in order to save time and resources. However, a small skipped step can kill a product or service after a few strides down the road. In order to prevent these mistakes, let's take a look at how to properly conduct market research, gather data and apply that data to grow our businesses.