If you're like me, you probably have a few resolutions for the coming year: things you'd like to do better, habits you'd like to develop (or get out of), accomplishments you'd like to achieve come next January. And, if you're like me, you understand the difficulty in actually sticking to those resolutions.
Just like 2015 and about every year before that, I expect we'll see plenty of changes in marketing, branding and advertising. Looking to consumers, they'll continue to want more brand transparency, more personalization and more mobile-friendly solutions. As these trends become less novel and more mainstream, it will be wise of us to alter our practices to remain current and competitive.
If you're trying to determine what your marketing resolutions should be in 2016, we've got a few answers for you.