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The 2016 Edelman Trust Barometer: 3 Reasons the Trust Disparity Exists

We've believed for a while that companies of any size must cultivate trust. Consumer trust plays an important role in brand advocacy, social media engagement, and the success of new products. While much of the analysis and conclusions surrounding trust in the business world has tended to be on the theoretical side, a recent survey has revealed some very interesting, concrete facts and statistics surrounding consumer trust. And this survey has revealed that trust isn't just a “nice to have” thing for your business or organization; it's now a “must have” if you want your company to succeed. 

Let's take a look. 

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