Tag Archives: Public Speaking

Leading Out Loud: The TED Guide’s Public Speaking Skill Set

In a recent blog, I introduced the book TED Talks: The Official TED Guide to Public Speaking by Chris Anderson, the “Head of TED.” In this inspiring and practical guide, Chris makes a persuasive case about the importance of public speaking for anyone with a message to share. Brand leaders, innovators, artists – all have a story worth telling and can benefit from creating an active, engaged audience for their brand, their products, or their message.

In Chris’s case, the message is that presentation literacy (the ability to present effectively in public) is not an innate power that only a few of us are born with, it’s a teachable skill that anyone can learn. That means that, with a bit of practice, all of us have the ability to make our mark and share our story with the world. I want to take a closer look at the public speaking skill set Anderson identifies and how we can put it into practice for compelling, impactful storytelling.
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Leading Out Loud: TED Talks & the Case for Public Speaking

I’ve written a lot recently about the importance of empowering employees to publicly represent your brand. The authenticity and unexpected insight that results from giving employees a platform to discuss their experiences is reason enough to share their voices. While we often turn to seasoned PR professionals to deliver our brand messages, the truth is that our audience wants to hear from us.

Consider the TED Talk, which has emerged as a leading platform for incredible insights and viral videos over the past several years. While these talks are given by subject matter experts who are generally polished in their presentation, every TED speaker has a firsthand experience to share. The humanity and relatability of these speakers is what makes their message so compelling.
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