Tag Archives: survey

Your Customer Satisfaction Survey Stinks: Getting Meaningful Feedback

As your business begins to grow and your customer segments begin to expand, you’ll have to start addressing the idea of customer feedback and all the complexities that accompany it. From my experience, you’ll learn two things immediately:

  1. There are many great tools to use to create customer feedback surveys.
  2. Using these tools to create meaningful surveys can be extremely challenging.

Most entrepreneurs discover this the hard way. Hours of valuable time are wasted creating surveys filled with ineffective and confusing questions. For some reason, customer feedback surveys have become a “trial-by-fire” learning process for most new entrepreneurs. And while “trial-by-fire” may sound note-worthy, it is wholly unnecessary and a waste of valuable time and money.

We’re here to help you skip this arduous process, breeze through the fire, and ensure you are capturing a clearer understanding of your customers' experiences and your company as a whole.

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