Research shows that consumers, especially younger buyers, favor brands that have a track record of sustainability. As a result, leaders in many industries are moving in a more environmentally and socially conscious direction. However, sustainability is a complex goal.
Depending on your business, sustainability initiatives can encompass everything from updating facilities to be greener, examining ingredients used in manufacturing and analyzing supply chain practices to considering how products are packaged and shipped. True sustainability usually requires major structural change.
The new product development process can be fascinating, joyful, and inspiring – or sometimes leave you feeling like you’re stuck in the weeds. When it’s just not working, when do you decide to pull the plug? At Eidson & Partners, we’ve helped any number of clients make the decision to kill a project and stop the bleeding. In fact, we think knowing when to move on is one of the most underrated skills in product development.
But how do you know when it’s time to kill a new product? A recent article from McKinsey’s Bias Busters takes on that question and got us thinking about our own approach to those tough decisions. Continue Reading
Visual branding depends on consistency. Emerging businesses go to great lengths to develop a compelling, unique logo – from the design to the font and the colors – and to represent it uniformly across multiple platforms and types of use. After all, brand recognition is vital and can’t be achieved without visibility and consistency.
That’s why it was surprising to see that one of the most recognized brand logos in the apparel market was diversifying. However, Lacoste’s decision to mix it up and stray from its iconic green crocodile logo has actually created more visibility, and not just for the brand. Continue Reading
In an age of rapid change and technological advancement, it can seem as though every decision is a crossroads. Whether choosing where to invest or who to vote for, every choice we make can result in runaway success or a missed opportunity. In business, these crossroads might lead us to thrive or to fail.
How can we clearly see what’s ahead of us and avoid missing out on the next big thing? Let’s start by examining one of the most noteworthy missed opportunities in business history: when Blockbuster Video passed on the chance to buy an emerging competitor called Netflix. Continue Reading
There’s something special happening in Kansas City’s Berkley Riverfront Park. Bar K Dog Bar, which opened last August, is revitalizing the area by serving a unique intersection of consumer interests. The primary attraction is a “state of the art” dog park overseen by dog-care professionals, which draws dog owners from across the metropolitan area. But what separates Bar K from other dog parks is the inclusion of a restaurant, bar, and coffee shop where customers can relax and connect while their pups play nearby. Continue Reading
On any given weekend in the spring and summer, the aisles at Family Tree Nursery in Shawnee, Kansas are packed with customers seeking beautiful plants, pots, and other home and garden products. This family-owned nursery, with three locations in the Kansas City area, has been providing top-tier customer service and vibrant, healthy plants since 1964.
As with any nursery, the spring, summer, and fall are busy and full of life. But what about the winter? How does a seasonal business attract customers during the “off” season? Continue Reading
The recent crisis for Boeing (resulting from the 737 Max accidents) has prompted a flurry of think pieces analyzing Boeing’s response, and what sets apart the businesses and brands that manage to retain consumer trust and loyalty in the face a major crisis.
What is the ideal playbook for a response to a crisis of this magnitude? I’d argue Johnson & Johnson established the gold standard all the way back in 1982 when seven people in the Chicago area died after taking cyanide-laced capsules of Extra-Strength Tylenol. Continue Reading