Status Stories
Really enjoyed Trendwatching's Monthly Trend Briefing for April. Interesting idea regarding "status stories" -- individuals telling stories about their experiences instead of brands telling their stories to the masses. Some wonderful examples throughout the briefing. A few of my favorites...
- Domino's Pizza BFD Builder "lets consumers create the pizza of their dreams" and then "name and register the pizzas they design...where they can be viewed and ordered by other consumers."
- Yosimiya "selling bags of rice printed with a newborn's photo, name and date of birth...the bags contain the baby's exact weight in rice...holding the bag will therefore feel like holding the baby."
- Netgranny "collective of 15 grannies recruited...to knit socks on demand and sell them online...Customers can choose their favorite granny by picture."
