Rising Fuel Costs & Pricing Strategies

Ampersand12thumbMay 28th: Dow Chemical announced a price increase of all of its products by up to 20%.

"Our first quarter feedstock and energy bill leapt by a staggering 42% year over year and that trajectory has continued, with the cost of oil and natural gas climbing ever higher,"noted Dow Chairman and CEO, Andrew N. Liveris.

Not to be outdone, the City Council in Holly Springs, GA added a surcharge to speeding tickets. Police Chief Ball defended the decision by saying, "I was hearing that Delta (Air Lines), pizza deliveries and florists were adding fuel charges to their services, so why not police departments?" The $12 surcharge is expected to generate $19,500 to $26,000 annually to help cover fuel costs.

How fast are you pricing up to cover your operating cost increases?

 

Jodi Oleen

Marketing & Digital Strategist | Relationship & Brand Builder | Program Pioneer

https://www.jodioleen.com
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