Our products do less... – intentionally

Over the past two weeks, I have tried 37signals.com's online contact management product called, Highrise.

I really appreciate the company's philosophy of, "creating elegant, thoughtful products that do just what you need and nothing you don't."

This product offers an interesting, affordable alternative to a custom-built database that is to be shared with a client.

How often do you see a software company, or any company, that unabashedly claims, "our products do less than the competition – intentionally".

Great product! Great product development philosophy!